Travis Scott is using its money for a good cause as California deals with the aftermath of the Pacific Palisades wildfires.

The rapper revealed plans to donate revenue from his merch sales to affected communities in Los Angeles as part of efforts to ensure aid to the region.

Travis Scott joined a long list of celebrities like Paris Hilton and Beyoncé who have made significant direct donations to the fire relief cause.

The songwriter championed the good cause after debuting his new single, 4×4, during the College Football Playoff National Championship Game on Monday. He performed alongside members of Morehouse’s HBCU marching band at the event,

In collaboration with Team Cactus, Scott has released new material on his website to commemorate this release. These included two merchandise products honoring Los Angeles’ hard-working and dedicated first responders and 1 CD single for the single.

The artist shared that 100% of net proceeds from sales will be donated to the Direct Relief- California Wildfire Response Fund to help them continue to provide immediate relief to victims of the fire.

By TMZThe Palisades wildfire left devastating consequences in its wake, including thousands of homeless and displaced families, 27 recorded deaths, and numerous animal losses/displacements.

Scott’s donation joins that of stars Leonardo DiCaprio, Eva Longoria and Arnold Schwarzenegger, the Eagles football team and the music group Metallica, who have donated large sums of money and played an active role in helping affected victims get back on their feet.

Just like the rapper, famous DJ and socialite, Hilton, who unfortunately lost his house in the fire, did not hesitate to provide direct cash assistance to the victims.

In a report from The explosionHilton, a family friend of the Kardashian/Jenner clan, has claimed her nonprofit, 11:11 Media Impact, raised more than $600,000 in just three days. Its goal is to raise $1 million to help provide “cash assistance, housing and essential supplies to those affected.”

The artist urged interested parties to visit his link in his Instagram bio, adding: “Every little bit helps, and together we can make a meaningful impact on the lives of families.”

She shared an update that her nonprofit recorded a massive $800,000 donation for emergency relief funds in 72 hours. Hilton explained that $150,000 was sent to the Wildfire Relief Fund GoFundMe to provide immediate financial assistance to 150 families in Altadena.

The star’s beachfront property in Malibu fell due to the devastating Los Angeles fire that started about two weeks ago.

Hilton’s heart is as strong as it is big. On January 8, 2025, she shared a lengthy but very emotional Instagram post showcasing the remains of her sprawling Malibu home.

According to the legendHilton watched her house “burn to the ground on live television” while she sat with her “family, watching the news.” Although it was a tragic experience, the star expressed gratitude that her family and pet survived the fire. The star added:

“My heart and prayers go out to every family affected by these fires. To all the people who have lost their homes, their memories and beloved pets. My heart aches for those who are still in danger or grieving greater losses. »

Hilton described the devastation following the fire as “unimaginable,” noting, “Knowing that so many people are waking up today without the place they called home is truly heartbreaking. »

She also thanked “the brave firefighters and first responders who risked their lives” to protect everyone, calling them true heroes.

“I am so grateful for your courage, your dedication and the incredible sacrifices you are making to save lives and fight this unimaginable battle. Thank you from the bottom of my heart,” Hilton added, encouraging everyone to hold their loved ones a little closer. his arms. tighter.

Hilton and his family opened the doors of their establishment to people who had to evacuate their homes when the fire broke out.

In her Instagram post, she confirmed that she and her team had collected “essential items and gifts” for the families they were hosting at the “Hilton in Montebello.”

“My heart goes out to them, and being able to bring them comfort and a smile is something I will never forget,” Hilton wrote. In addition to hosting families at the Hilton, she also stopped at a baby store to purchase essential supplies for babies and young children affected by the fire. In his words:

“Then we had the chance to visit @PasadenaHumane and was so moved by their life-saving work to help our animal community. I am so grateful to be able to bring home Zuzu, our new foster whose family unfortunately had to return her after they returned home. was destroyed in forest fires. »

“Fostering is a really important way to help when you’re able. If you can, consider giving animals in need a temporary or permanent home,” the model said while sharing updates. up to date on what she has been doing since the beginning. fires started.

The “Goosebumps” rapper has experienced his own personal tragedies, such as the 2021 Astroworld Festival incident, which claimed the lives of ten fans and left hundreds injured.

Last year, The explosion shared excerpts from his interview with GQ in November 2023, where he reflected on the aftermath of the incident and the emotional roller coaster he faced.

Scott described the event as “devastating,” noting that he still thinks about it. The rapper added, “These fans were like my family. You know, I love my fans the most. I was just so devastated.”

He also confessed that it was not easy to recover from this incident, as there were times when things became difficult and he broke down with emotion for the people who lost their lives, were injured and for their families who had to live with these experiences.

A Texas grand jury cleared Travis Scott of all criminal charges in 2023, and the Harris County district attorney also echoed the view that the injured parties did not have sufficient evidence to pursue criminal charges.

With this latest decision, Travis Scott has shown his commitment to making Los Angeles a happier, brighter place!