In a new interview, Meghan Markle discussed her lifestyle as always, which she launched in partnership with the Netflix streaming giant.

Designed to offer affordable luxury during economic uncertainty, the first collection was sold in an hour.

Now, according to Meghan Markle, its products, like never, have the potential to resist the current tariff storm and bring “joy” to its customers.

During a conversation with Fortune magazineMeghan spoke of her new brand of lifestyle, as always, describing it as a source of “comfort” and “joy”, in particular in what she called a “time of recession”.

The brand’s first collection, which was launched last Wednesday, sold in less than an hour, despite its coincidence with the announcement by President Trump of new import rates.

However, the Duchess of Sussex remains optimistic, stressing that, as never before, is only positioned for uncertain economic times thanks to its production based in the United States and is isolated from the direct impact of international trade levies.

“For the moment, all of our products are currently manufactured in the United States, so we do not plan that prices affect us directly,” she said.

Meghan recognized growing concerns concerning a potential economic slowdown, comparing current conditions for the 2007-2009 financial crisis.

She noted that, as always, was carefully designed with an affordability in mind, declaring: “While we look at the broader context of how it will affect the daily consumer, I am very grateful that, in the design of this brand, I wanted to create more prestigious products, but be more accessible and affordable.”

The Duchess added that she believed “at any time of recession, people always want to find creature comfort, articles that can bring them joy”.

Meghan also stressed that most of the product range like never is affordable, most items selling less than $ 20.

“From our point of view, certainly for me, even in the expansion of the brand, things should always be accessible,” she said, according to the Daily mail.

Among the bestsellers, there was a jar of $ 14 jam and an organized range of teas based on plants, floral fillings and artisanal honey, which all quickly sold after the launch.

Although the brand has not disclosed the number of units sold, a spokesperson confirmed that orders have reached “tens of thousands”.

Several of these products also appear in the Meghan Kitchen and Life Style series with Love, Meghan “on Netflix.

The show, which was created on March 4, faced a mixed critical reception but still managed to rank as the tenth most watched program on the platform.

He was now confirmed for a second season, marking a pivotal moment for the Sussex, which signed an agreement of $ 100 million with Netflix in 2020.

In his conversation with FortuneMeghan explained how his partnership with Netflix is ​​never come to life.

She revealed that for years she sent homemade jams to Netflix managers, including the director of content Bela Bajaria and the CO-PDG Ted Sarandos.

It was Bajaria who encouraged him to share his culinary talents with a wider audience, saying to him: “You have to teach people how to do it.”

Meghan shared this “from that moment”, she was very excited by the “possibility of a show”.

Bajaria then presented it to the Netflix consumer products team, where Meghan connected with Josh Simon, vice-president of consumer products from the platform.

This connection laid the foundations for a deeper collaboration between Netflix and as always.

Although Meghan did not disclose all the details of the agreement, she stressed that the two parties are aligned in their vision.

“We are very, very harmony on the way we see the growth of this and the trajectory in the next five to seven years,” she said.